August 2016 - January 2017
UPGRAD PRODUCT MANAGEMENT CERTIFICATION PROGRAM
A comprehensive 5-month program taught by experts from India & the Silicon Valley; 4 case studies, 15 assignments; 200+ hours of industry oriented learning; mentored personally by Mr. Anshumani Rudra, Practo
• User Research - Surveys, Contextual Enquiry, Interviews & User Feedback
• Product Artifacts - Affinity Mapping, Personas, User Journey Maps & User Stories
• Competitive Analysis
• User-Centred Design - User Experience, Information Architecture, Visual Design & Interaction Design
• Product Adoption Lifecycle
• Prototyping - Prototyping, Wireframes & Interactive prototyping
• Usability Testing - Usability Interview & Heuristic Evaluation
• MVP
• Product Planning - Product Backlog, Use Cases, User Stories and PRD
• Product Development - Agile & Scrum methodologies
• Product Deployment - Continuous Integration, Continuous Delivery & Continuous Deployment
• Product Analytics - Google Analytics, Segmentation, A/B Testing, Multivariate Testing, Cohort Analysis & Funnel Analysis